Martin Aalders is an experienced strategist, assisting organisations to define clearly what position to take to grow and win in their market.
Restoring the connection to customers, what they value and market dynamics is seen by Martin as a key first step. On this foundation, he can support companies to develop their growth strategy, based on his experience both as an executive and consultant in corporate, mid-size and start-up organisations. He likes analytical challenges, structuring and simplifying to ease practical implementation.
“Strategy is the creation of a unique and valuable position – relevant to customers and constantly adapting. Combining this clear direction with organisational energy can make companies grow."
Martin lives in Zeist (Netherlands) and enjoys running, technology, travelling and cooking for his wife and adult kids.